SWOT ANALYSIS Kapita Selekta UC 2013

Korporasi Cus Korporasi Faktor / Nature Resources Resources + Customer Are limited

Porter Analisis = > Memberikan gambaran luas mengenai satu industri

Profit Margin Beberapa Industri

A Strategiest’s Job is to see the company not as it is, but as it can become... JOHN W. TEETS, CHAIRMAN Of GREYHOUND, INC Penyusun / pembuat strategy

Skema cara berpikir Passion Porter analisis Industri apa ? CPM / Blue Ocean Bentuk Perusahaan Distinctive competencies Battle and be the best Competitive advantage EFE / And Strategic Plan / SWOT Management and strategic control / evaluation Financial knowledge ENTREPRENEUR POINT OF VIEW

Corporate Strategic Vision Corporate Mission Rival strategic Keterbatasan Resource dan market

Strategy Framework EFE Matrix CPM IFE SWOTSPACE BCG IE Grand Strategy QSPM The Input Stage The Matching Stage The Decision Stage

Corporate Internal Factor Management, marketing, finance, production, operational, human resource, etc External Factor Ekonomi, politik environment, saingan, dll External Factor

Hubungan antara External Factor dan Organisasi Economic forces Social, cultural, demograhic, and environmental forces Political, legal and govermental forces Technological Forces Competitive Forces Competitors Suppliers Distributors Creditors Customers Employees Communities Managers Stockholders Labor unions Goverments Trade associations Special Interest Groups Products Services Markets Natural Environments AN ORGANIZATIONS OPPORTUNITIES AND THREATS

EXTERNAL FACTOR For OUR ORGANIZATION THE IDEA is to Concentrate our strength againts our competitor’s relative weakness BRUCE HENDERSON

Key Internal Forces Marketing Finance Accounting Management Management Information System Production Operation Sub area Pricing Advertising Budgeting Motivating etc DISTINCTIVE COMPETENCIES

Economic Forces Interest rate Inflation rate GDP trend Unemployment trends Value of dollar Stock market trends Tax Rate Etc (hal 107)

Organization Strenght Organization Weakness Organization Opportunity Organization Threath Avoid Creating Cover up SO WO ST WT

4 Strategy SO = Bagaimana memanfaatkan S perusahaan untuk mengambil keuntungan dari O yg tersedia, dan atau bagaimana kekuatan perusahaan dipergunakan untuk menciptkan O WO = Bagaimana perusahaan memanfaatkan peluang yang tersedia untuk mengcover kelemahan perusahaan ST = Bagaimana perusahaan menggunakan kekuatan internal nya untuk menghindari ancaman Eksternal WT = Adalah Defensive taktik untuk mengurangi kelemahan internal perusahaan dan menghindari ancaman perusahaan

BlankStrength 1)Growth on sales Weakness 1)Ketergantungan dengan supplir Oppotunities 1)KESADARAN HDP SEHAT 2)Vegeratarian 3% SO Strategies 1). Meningkatkan kapasitas distribusi S1, s2, o1,o2 WO Strategies 1)Angkat 1 manajer salesman (w1,o1,02,03) 2) Threats 1)Barrier to entry terbuka ST Strategies 1)Ambil produk lain yg ga ngaruh sama hujan (s1,t1) WT Strategies 1)breeder