Kawi Boedisetio

Dr. Chamnan Wattanasiri, Chief of International Relations Sub-division Community Development Department, Ministry of Interior One Tambon One Product (OTOP) The Strengthening of Thailand’s Grassroots Economy of the Royal Thai Government (RTG) Kawi Boedisetio

Kawi Boedisetio First track emphasizes FDI and manufactured exports under economic integration with rest of the world Second track: domestic and grassroot Domestic demand element Local Enterprise element 1.OTOP 2.Village funds, 3.SMEs Bank and People Bank 4.Venture Capital 5.Housing project and housing loans for GPF members and SOEs employees 6.Capital Creation 7.Low price computer and internet fees 8.30 Baht health care 9.Life insurance policy for low income 1.OTOP 2.Village funds, 3.SMEs Bank and People Bank 4.Venture Capital 5.Housing project and housing loans for GPF members and SOEs employees 6.Capital Creation 7.Low price computer and internet fees 8.30 Baht health care 9.Life insurance policy for low income Global competitiveness Dual Track Development Model Parallel emphases on two pillars

Kawi Boedisetio dicanangkan oleh PM Thaksin Shinawatra pada tahun 2001, setelah mendapat inspirasi dari keberhasilan OVOP di Oita Jepang.

Country (Prated) Central Region (Park Klang) Northern Region (Park Nuer) Northeast Region (Park I-San) Southern Region (Park Tai) 4 Regions (Park) Kawi Boedisetio

876 Districts (Amphoe) 76 Provinces (Changwad) 7,255 Sub-Districts (Tambon) 79,830 Villages (Moo Baan) Kawi Boedisetio

It all started in OITA prefecture. – “the biggest agricultural area of Japan” Development Rival – Modern Sector V.S. Agricultural Sector Under capitalist development – Modern Sector has always outrun Agricultural Sector Kawi Boedisetio

tahun 1980-an sektor pertanian di desa berada pada situasi kritis. – kondisi alam sangat jelek untuk bertani – potensi ekonomi rendah: harga produk rendah – migrasi dari desa ke kota tinggi – kehilangan SDM – masyarakat lokal sangat miskin Kawi Boedisetio

Prefecture Government – led by Governor Hiramatsu – initiated One Village One Product (OVOP) in early 1980s – To reverse rural-to-urban migration – To revitalize local community – sense of community (identity) & local wisdom – To boost local economy in order to improve people’s standard of living Kawi Boedisetio

OITA’s OVOP has greatly succeeded. OVOP has then become a ‘movement’. RTG applies the concept in Thailand called OTOP. RTG implements the OTOP ‘scheme’ across the country. Kawi Boedisetio

Future products are local & cultural bounded. Every local community has its local wisdom, culture, and tradition. Those ‘endowments’ form to be local identity. Every local community has already produced its local product(s). When connected to the market, local producer(s) would develop (themselves & products). Kawi Boedisetio

Development of grassroots economy Improvement of people’s standard of living Revitalization of grassroots community - a sense of ‘locality’ Kawi Boedisetio

Local, Yet Global Self-Reliance and Creativity Human Resource Development Kawi Boedisetio

OPC Stars OPC Stars Public Relations Public Relations NEW ENTRY NEW ENTRY REGISTER 37,754 Products REGISTER 37,754 Products Training + Product Improvement (1) Trainer (2) Citizen Training + Product Improvement (1) Trainer (2) Citizen OPC 26,570 Products OPC 26,570 Products OTOP CITY 27,800 Products OTOP CITY 27,800 Products (Criteria) May 24 –Jun 4 Jun - AugSept - OctDec May 1-23 Kawi Boedisetio

Target Group Training Product Improvement Target Group Training Product Improvement OPC district province 19 clusters + BKK No National OPC Experts Team Screening Inspection Announcement of 1-5 Stars products National OPC Experts Team Screening Inspection Announcement of 1-5 Stars products yes OTOP 3-5 stars 1-2 stars OTOP CITY improvement Register Kawi Boedisetio

!Menggunakan bahan yang diimpor. !Menggunakan bahan yang ilegal atau tidak bayar pajak. !Menggunakan produk palsu atau barang bajakan. !Menggunakan bahan dan proses yang berbahaya secara sosial atau membahayakan lingkungan. Kawi Boedisetio

Services Local Culture/ Ways of Life Products Tourist Locations Traditions Kawi Boedisetio

2. Production Promotion Sub-comm. 3. Marketing Promotion Sub-comm. Governor (Chairman) Provincial CD officer (Secretary) Representatives from concerned Government Agencies Private sector/ Individual Experts Governor (Chairman) Provincial CD officer (Secretary) Representatives from concerned Government Agencies Private sector/ Individual Experts District Chief Officer (Chairman) District CD Officer (Secretary) Representatives from concerned Governmental Agencies Private sector/ Individual Experts District Chief Officer (Chairman) District CD Officer (Secretary) Representatives from concerned Governmental Agencies Private sector/ Individual Experts 5. Regional OTOP Sub-committee 5.1 Provincial Sub-committee 5.2 District Sub-committee 5. Regional OTOP Sub-committee 5.1 Provincial Sub-committee 5.2 District Sub-committee 1. Administrative Sub-committee 4. Product Quality Development and Standard Sub-comm. OTOP Sub-Committees Kawi Boedisetio

Office of the Prime Minister Ministry of Finance Ministry of Interior (Community Development Dept.) Ministry of Agriculture and Cooperatives Ministry of Industry Ministry of Commerce Ministry of Public Health Ministry of Foreign Affairs Tourism Authority of Thailand (TAT) Ministry of Education Ministry of Science, Technology and Environment Board of Investment, NECTEC, etc. Etc. Kawi Boedisetio

Mencari OTOP Forum komunitas memilih ‘SATU PRODUK’ yang mencerminkan identitas lokal mereka Membentuk struktur organisasi Pemerintah membentuk OTOP Administration Board dan Sub-committee Mengembangkan OTOP Smart OTOP program & Government Routines Market Promotion Fair - OPC OPC & Trade Fair at all levels OTOP Village Champion (OVC) Holistic & Integration OTOP Village Champion (OVC) Holistic & Integration Kawi Boedisetio

Kawi Boedisetio globalglobal regionalregional lokallokal marketing channels event/ exhibition brandingbranding Outbound/ Overseas fairs Frankfurt, New York, UK, France, Italy, South Africa, Australia Frankfurt, New York, UK, France, Italy, South Africa, Australia Inbound BIG (2 times) BIG (2 times) Thaifex – World of food Thaifex – World of food Health & Beauty Health & Beauty BIFF, TIFF BIFF, TIFF Outbound/ Overseas fairs Frankfurt, New York, UK, France, Italy, South Africa, Australia Frankfurt, New York, UK, France, Italy, South Africa, Australia Inbound BIG (2 times) BIG (2 times) Thaifex – World of food Thaifex – World of food Health & Beauty Health & Beauty BIFF, TIFF BIFF, TIFF Hong Kong, China, Oman, Tokyo, Korea, Singapore, Laos, Kuwait, Burma, Vietnam OTOP City May May October October December December (Made in Thailand) OTOP City May May October October December December (Made in Thailand) Product Design 4 product category 4 product category 4 International markets 4 International markets Product Design 4 product category 4 product category 4 International markets 4 International markets OTOP workshop DC Intertrader Specialty shop Specialty shop Department Store Department Store In-store promotion In-store promotion Restaurant Restaurant TV Shopping TV Shopping Specialty shop Specialty shop Department Store Department Store In-store promotion In-store promotion Restaurant Restaurant TV Shopping TV Shopping OTOP selection Asia Asia Middle East Middle East OTOP selection Asia Asia Middle East Middle East OTOP shop Central, King Power, Siam Paragon, OTOP shops Central, King Power, Siam Paragon, OTOP shops Mini marts at gas station Mini marts at gas station Department Stores Department Stores Tourist Spot Tourist Spot OTOP shop Central, King Power, Siam Paragon, OTOP shops Central, King Power, Siam Paragon, OTOP shops Mini marts at gas station Mini marts at gas station Department Stores Department Stores Tourist Spot Tourist Spot

Kementerian Dalam Negeri – Pembangunan Regional. – Menyelenggarakan survai tentang keistimewaan lokal – Membangun jejaring untuk pembangunan regional – Menyelenggarakan pameran untuk keistimewaan lokal Kementerian pertanian dan koperasi – meningkatkan pendapatan petani. – Membentuk berbagai komite OVOP untuk revitalisasi ekonomi pertanian – Mengembangkan produk OVOP Kawi Boedisetio

Kementerian Industri – Pembangunan Industri – Menyediakan landasan dukungan dana bagi OVOP – Meningkatkan teknologi produksi – Menyediakan informasi pasar Kementerian Perdagangan – Pengembangan pasar domestik dan luar negeri – Mendorong koordinasi antara eksportir dan produser – Mendukung peningkatan nilai tambah produk OVOP Kawi Boedisetio

Pada bulan November 2006, Pemerintahan militer Thailand telah mengganti nama “One Tambon One Product (OTOP)”, yang dimulai oleh pemerintahan Thaksin Shinawatra, menjadi Local and Community Products, walaupun brand OTOP masih tetap dipakai. Kawi Boedisetio

Kawi Boedisetio periodetargetrealisasi ,000 million 20,000 million 40,000 million 46,000 million 16,714 million 33,276 million 46,362 million 55,447 million Domestic Sale = % 115,789 million International Sale = % 18,885 million

Local Development Approach of Asia; View from OVOP Movement in Oita － From Local to Global Model － Kunio IGUSA, 2006 Kawi Boedisetio

Kawi Boedisetio