BUSINESS-LEVEL STRATEGY IN HEALTH CARE ORGANIZATION DESTANUL AULIA, SKM, MBA, MEC
INTRODUCTION BUSINESS LEVEL STRATEGY IS ALL ABOUT HOW ORGANIZATION COMPETE IN BUSINESS COMPETITION IS ALL ABOUT VALUE : CREATING IT AND CAPTURING IT BUSINESSES ACHIEVE COMPETITIVE ADVANTAGES WHEN THEY CREATE MORE VALUE THAN THEIR RIVALS IN TERMS OF PRODUCT DIFFERENTIATION, COST LEADERSHIP, OR QUICK RESPONSE
COMPETITIVE VS COMPLEMENT
COMPETITIVE KEBUTUHAN MASYARAKAT AKAN PELAYANAN KESEHATAN SEMAKIN MENINGKAT SEHINGA KLINIK, APOTIK, PUSKESMAS DAN RUMAH SAKIT HARUS DAPAT MENGIMBANGI PERSAINGAN BISNIS KESEHATAN TERSEBUT
THE ELEMENT OF COMPETITION PLAYERS ADDED VALUES RULES TACTICS SCOPE
TACTICS MANEUVERS A BUSINESS USES IN COMBAT WITH ITS RIVALS TO ADDRESS THREATS AND HELP ENSURE THAT A FIRM’S BROADER STRATEGY IS CARRIED OUT SUCESSFULLY OFFENSIVE TACTICS DEFENSIF TACTICS ANTICIPATORY TACTICS TACTIC OF ENGAGEMENTS
TYPES OF TACTICS A.PREEMPTION B.ATTACK C.DETERRENCE D.RESPONSE
SCOPE: DEFINING THE BUSINESS A. THE DIMENSIONS USED TO DEFINE SCOPE B. NICHE STRATEGIES : REASONS TO FOCUS C. SCOPE AND COMPETITIVE ADVANTAGE
COMPETITIVE ADVANTAGE ACROSS THE MARKET LIFE CYCLE A.INTRODUCTION B.GROWTH C.MATURITY D.DECLINE E.BUSINESS STRATEGY FOR TURNARAOUND