Bab XIV Perencanaan Bisnis.

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1 Bab XIV Perencanaan Bisnis

2 Gagalnya calon pengusaha atau pengusaha di
awal usaha mereka adalah akibat tidak mampu merancang perencanaan bisnis (business plan) yang baik. Maka, begitu memasuki dunia bisnis, banyak hal yang tak terduga muncul dan tak tahu apa yang harus dilakukan. Rhenald Khasali

3 S M A R T SPECIFIC RELEVANT TIMELY MEASURABLE ATTAINABLE 4/10/2017

4 4/10/2017 Rencana Bisnis 4/10/2017 A business plan is a comprehensive document that help the entrepreneur analyze the market and developed a business strategy (Pegg A Lambing & Charles R Kuehl ; 2003)‏

5 A Comprehensive Document About
4/10/2017 4/10/2017 1. Executive Summary 2. Mission Statement 3. Business Environment 4. Marketing Plan 5. Production Plan 6. Management Team (Key Person) 7. Financial Data 8. Pemasok 9. Resiko

6 Mission Statement Mission Statement is a concise
4/10/2017 Mission Statement Mission Statement is a concise Well defined explanation of purpose of the business and Management’s philosophy.

7 X amthone antiaging Mangosteen
4/10/2017 Contoh: X amthone antiaging Mangosteen The Essense of nature, nurture thru science Minum X anthone plus, suplemen minuman alami generasi terbaru yang merupakan kombinasi bahan alam yang telah melalui proses penelitian ilmiah dan berteknologi mutakhir. Rasanya sensasional terdiri dari vitamin- vitamin, nutrisi tumbuhan termasuk X anthone senyawa antioksidan dan antipenuaan, anti kanker, membantu pertumbuhan tulang gigi. Mencegah serangan jantung baik untuk penderita diabetes, wasir, kelelahan

8 The Business Environment
4/10/2017 The Business Environment National trends often have a dramatic impact on the consumer’s buying habits Changes in demographic trends An increase or decrease in the number of women working out side the home Legislative trend Industry trends, in the Industry you are interring Local trends, the economy of the community the increase or decrease of the community’s population

9 Industri Analysis Future Outlook and Trends
4/10/2017 Industri Analysis Future Outlook and Trends 4/10/2017 RB Lingkungan Ekonomi Industri Global Analisis Swoth Kondisi ekonomi sekarang, dan yang akan datang berkaitan dengan rencana bisnis Untuk menentukan Persaingan competition)& permintaan industri (industry demand)‏ bagaimana Permintaan produk mungkin berubah karena kondisi global mendatang

10 Marketing Plan A more detailed description of the product / service,
4/10/2017 4/10/2017 Marketing Plan A more detailed description of the product / service, A profile of the target market A promotion plan An analysis of the competition packing size, colour, material shape An explanation of the company's credit policy An explanation of the competitive advantage An examination of the price structure

11 Must be considered before prices are established
4/10/2017 Must be considered before prices are established 4/10/2017 The pricing structur must cover all cost and provide an acceptable profit margin. Competitor price Effect on demand Image your product Channels of distribution Compatibility with marketing objectives, sales goals, image and production goals

12 The Company's Credit Policy
4/10/2017 The Company's Credit Policy Consumer credit is extended from retail stores to the financial consumer ; Typical term 2/10 net 30 Trade credit is extended from a wholesaler to a retailer 4/10/2017

13 4/10/2017 Production Plan Rencana mendetail bagaimana produk / jasa akan di produk. Manufacturing Proces Operational Plan 4/10/2017

14 Operational Plan Bagian Production Plan Kaos Sablon Malang Ars
4/10/2017 Operational Plan Bagian Production Plan Kaos Sablon Malang Ars Perincian Biaya Kaos Harga Rp ,- Komisi 10% per kaos Biaya Sablon / lusin Rp ,- Harga jual Rp Bungkus Plastik Rp ,- Desain Rp ,-

15 Projected Product and Cost
F M A JN JL Produksi Desain 1 24 - Desain 2 Desain 3 Biaya Kaos Sablon 60.000 30.000 Desain 40.000 20.000 Plastik 25.000 Jumlah 4/10/2017

16 Manajemen Team Struktur Organisasi Mengelola Karyawan
4/10/2017 Manajemen Team 4/10/2017 Struktur Organisasi Mengelola Karyawan Organizational Plan Organisasi : adalah kesatuan / entity sosial yang dikoordinasikan secara sadar, dengan sebuah batasan relative dapat diidentifikasi bekerja secara kontinyu untuk mencapai tujuan bersama / kelompok.

17 4/10/2017 Struktur Organisasi: 4/10/2017 Menetapkan bagaimana tugas akan dibagi, siapa yang melapor, kepada siapa, mekanisme koordinasi yang formal, serta pola interaksi yang akan diikuti secara tipikal struktur organisasi bervariasi untuk berbagai perusahaan dengan kata lain mengidentifikasikan tanggung jawab bagi masing-masing jabatan pekerjaan dan hubungan antara jabatan itu sendiri.

18 Contoh DIREKSI PRESIDEN Direktur Pemasaran Keuangan Operasional
4/10/2017 Contoh 4/10/2017 DIREKSI PRESIDEN Direktur Pemasaran Keuangan Operasional Akuntansi & Analisa Manajer Penjualan Periklanan Pengawas Produksi Persediaan

19 Financial Data Pro forma income statement
4/10/2017 Financial Data 4/10/2017 Pro forma income statement Projected net profit calculated from project revenues minus projected costs and expenses Pro forma balance sheet Break even analysis Sources and uses of funds

20 Preparing Income Statements
4/10/2017 4/10/2017 Sales by month must be calculated Projections of all operating expenses for each of month during the first year For example: Selling Expenses, Advertising, Salaries and Wages, Office Supplies, Rent, Utilities, Insurance, Taxes, Interest, Depreciation, Miscellaneous.

21 Performa Income Statement
4/10/2017 Performa Income Statement Penjualan J F M A Desain 1 5 10 7 2 Desain 2 4 Desain 3 - 15 20 11 30 16 Dalam Rp Jumlah

22 Biaya J F M A Kaos Desain Sablon Plastik Komisi Profit 375.000 500.000
4/10/2017 Biaya J F M A Kaos Desain 40.000 - 20.000 Sablon 60.000 30.000 Plastik 5.000 Komisi 75.000 55.000 80.000 Profit

23 Laporan R / L Penjualan 112 Kaos @ Rp 50.000 Rp. 5.600.000,- Biaya
4/10/2017 Laporan R / L Penjualan 112 Rp Rp ,- Biaya Kaos 112 X Rp = Rp ,- Desain 3 X Rp = Rp ,- Sablon 3 X Rp = Rp ,- Komisi 112 X = Rp ,- Plastik Rp ,- Jumlah Rp ,- Profit Rp ,-

24 Neraca Malang Ars Sablon
4/10/2017 Neraca Malang Ars Sablon Kas Kaos Bank Rp Rp Modal Ary Modal Risky Modal Sony Kredit Bank Mandiri Rp Rp Rp

25 Analisis Pulang Pokok (Break Even Point)
4/10/2017 Analisis Pulang Pokok (Break Even Point) 4/10/2017 Biaya Total = FC + VC BEP (harga) = BEP (unit) = Rumus : Keterangan : FC = Fixed Cost (Biaya Tetap) VC = Variable Cost (Biaya Variabel) P = Price (Harga Jual per unit) S = Sale 4/10/2017 25 25