Product planning management Bijaksana Prabawa, S.ds, MM

What is product? What is planning? What is management? Definisi Product planning management What is product? What is planning? What is management?

What is product? Produk adalah segala sesuatu yang ditawarkan ke pasar untuk mendapatkan perhatian, dibeli, dipergunakan dan yang dapat memuaskan keinginan atau kebutuhan konsumen. Kotler dan Amstrong (1996:274) Kumpulan dari atribut-atribut yang nyata (tangible) maupun tidak nyata (intangible), termasuk di dalamnya kemasan, warna, harga, kualitas dan merk ditambah dengan jasa dan reputasi penjualannya Stanton, (1996:222), VS

Products Wujud Barang Ide Jasa Orang Tujuan Konsumsi Barang konsumsi (consumer’s goods) Convenience goods Shopping goods Specialty goods Unsought goods Barang industri (industrial’s goods) Frekuensi pembelian, usaha pembanding

Products

Level of Products Core Product  Manfaat langsung Actual  Fitur tambahan (desain, brand, packaging) Augmented product  Manfaat tambahan (garansi)

Products Product quality Physical characteristics of goods Seller’s services Seller’s reputation Price Colour Brand Product warranty Packaging Design

Product of design Desain menurut Peter Gorb (1976) terbagi menjadi 3 kategori, yaitu: Lingkungan Ritel desain, desain pameran, desain interior, desain facade, dsb Produk Desain industri, desain patung, desain textil, desain kriya, jasa desain, dsb Informasi Desain grafis, branding, media desain, web design, dsb

Product of interior & architecture

Design product

Graphics design VS

Graphics design

What is planning? “Planning is a process for accomplishing purposes” Dalam manajemen, perencanaan adalah proses mendefinisikan tujuan organisasi, membuat strategi untuk mencapai tujuan itu, dan mengembangkan rencana aktivitas kerja organisasi.

What is management? Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Menurut G.R. Terry manajemen adalah suatu proses atau kerangka kerja, yang melibatkan bimbingan atau pengarahan suatu kelompok orang-orang kearah tujuan-tujuan organisasional atau maksud-maksud yang nyata. Manajemen juiga adalah suatu ilmu pengetahuan maupun seni

Question 1 What is product planning management ?

Strategy What is strategy? What is global strategy? a plan of action designed to achieve a particular goal “The action managers take to attain the goals of a firm” What is global strategy? Global strategy as defined in business terms is an organization's strategic guide to globalization

Finance, operational, HR, Marketing Strategic Hierarchy corporate PT. Indofood Business Unit Consumer Branded Product, Group Bogasari, Group Agribisnis, dan Group Distribusi. Functional Finance, operational, HR, Marketing

Growth, stability, retrenchment Strategic Hierarchy corporate Growth, stability, retrenchment Business Unit Cost leadership, differentiaton, focus Functional Finance, operational, HR, Marketing

Strategic Hierarchy

Total Product Planning Inputs/Interfaces Operations Sales Forecasting Product Lifecycle Product Planning Pricing Forecasting Product Lifecycle Marketing Product Strategy Product Planning Launch and PR Pricing/ Promotions Market research Product Management Customer Service Customer Research Product Lifecycle Engineering Product Strategy Product Planning Product Development Program Management Technology Research Finance Product Planning Pricing Forecasting Product Lifecycle P&L Reporting

Total Product Planning Inputs/Interfaces Identify the strategic role of new products, then... Business analysis : Marketing Strategy Financial analysis 1. Idea generation 2. Screening of ideas 3. Business analysis 4. Prototype development 5. Market Tests 6. Commer- cialization

Total Product Planning Inputs/Interfaces Tuliskan nama produk konsumsi dan industri (barang, jasa, ide, orang) yang telah dikenal luas masyarakat beserta perusahaan yang memproduksinya ! Barang konsumsi (consumer’s goods) Convenience goods (10 produk) Shopping goods (10 produk) Specialty goods (10 produk) Unsought goods (10 produk) Barang industri (industrial’s goods)  (10 produk) Core product (10 produk) Actual product (10 produk) Augmented (10 produk)

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