KONSEP DAN TUJUAN MANAJEMEN STRATEJIK Pertemuan 1 Matakuliah : J0134/ Manajemen Strategik Tahun : 2006 KONSEP DAN TUJUAN MANAJEMEN STRATEJIK Pertemuan 1
DEFINISI Seni dan ilmu memformulasikan, mengimplementasikan, dan mengevaluasi berbagai keputusan lintas fungsional yang memungkinkan organisasi mencapai tujuannya Strategy; Strategic; Strategist
Production/Operations Research & Development Isu Manajemen Stratejik : Globalisasi E-Commerce Lingkungan Alam Integrative Strategic Management Management Marketing Finance/Accounting Production/Operations Research & Development MIS
The Nature of Global Competition International/multinational corporations: Parent company Host country Strategy implementation may be difficult: Cultural differences: Norms Values Work ethic
Proses Manajemen Stratejik Dinamis dan kontinyu Semakin besar organisasi semakin formal Proses: Formulasi Strategi Implementasi Strategi Evaluasi Strategi
Model Manajemen Stratejik External Audit Vision & Mission Long-Term Objectives Generate, Evaluate, Select Strategies Implement Strategies: Mgmt Issues Implement Strategies: Marketing, Fin/Acct, R&D, CIS Measure & Evaluate Performance Internal Audit
Pihak yang Terkait dengan Manajemen Stratejik Formulasi strategi – strategist (pihak internal: pemilik, manajemen; pihak eksternal: konsultan) Implementasi strategi – seluruh personnel Evaluasi strategi – atasan tiap level yang dievaluasi
Strategy Formulation Vision & Mission External Opportunities & Threats Internal Strengths & Weaknesses Long-Term Objectives Alternative Strategies Strategy Selection
Strategy Implementation Annual Objectives Policies Employee Motivation Resource Allocation
Strategy Evaluation Internal Review External Review Performance Metrics Corrective Actions