Chapter 4 (Fletcher&Brown,2008:86-106) By. Dwiyadi Surya Wardana
Key cultural concept Maslow’s hierarchy Self-references Context and Culture Psychic Distance
Maslow’s Hierarchy 1.sandang,pangan,papan 2.Keamanan 3.sosial/bersosialisasi 4.hargadiri/dihargai 5.Aktualisasi diri
Self-References Persepsi disetiap negara berbeda Lee (1966), Habits and traits
Context And Culture Memahami konteks dalam bahasa verbal dan non verbal People in different cultures interpret verbal and non verbal cue differently
Psychic distance Environmental variables (ethical,education,political, etc)
Key cultural differences Time Space Language Familiarity (Persahabatan) Consumption patterns (Simbol2 kelas sosial) Business Customs
VariableAttitude in Indonesia Attitude in Zimbabwe Modification required Time Technology Space Language Business practices …….
Culture and communication Non – verbal communication Cultural adaptation and communication