Global Advertising Agency Selection.

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Transcript presentasi:

Global Advertising Agency Selection

Memilih Biro Iklan Kriteria Biro Iklan untuk Global Advertising Ada tiga kriteria dasar yang perlu diperhatikan dalam memilih biro iklan untuk kegiatan periklanan global: Choose a major agency with both domestic and overseas offices. Affiliated with agencies in others countries or belongs to network of foreign agencies. Local agency for each national market in which it sells its products or services

Kriteria memilih biro iklan Pengalaman banyak sukses Memiliki Penghargaan (Citra Pariwara, Celio) Memiliki afialiasi (network) dengan biro iklan lain Dapat diajak kerjasama (dikendalikan) Memiliki coverage yg relevan dengan pasar yang dituju. Memiliki program IMC