Chandra WWJ Seminar Kewirausahaan1 Penyajian Kasus “Gourmet To Go” Sesi 7
Chandra WWJ Seminar Kewirausahaan2 “Gourmet To Go” (Buku Hisrich, hal ) A New concept in grocery marketing The product is a combination of menu planning and grocery delivery; a complete package of groceries and recipes for a week’s meals is delivered to a customer’s door The target market consists of young urban professionals living in two-income households in which individuals have limited leisure time, high disposable income, and a willingness to pay for services The objective is to develop a customer base of 400 households by the end of the third year after startup
Chandra WWJ Seminar Kewirausahaan3 Identifikasi analisis SWOT (Strengths, Weaknesses, Opportunity, Threats)
Chandra WWJ Seminar Kewirausahaan4 Kondisi Bisnis “Gourmet To Go” menurut Michael Porter
Chandra WWJ Seminar Kewirausahaan5 Presentasi dari Mahasiswa
Chandra WWJ Seminar Kewirausahaan6 Diskusi dari Kelas (pertanyaan)
Chandra WWJ Seminar Kewirausahaan7 Diskusi dari Kelas (jawaban)
Chandra WWJ Seminar Kewirausahaan8 Rangkuman dari studi kasus ini