ANALISIS DAN SELEKSI STRATEGI Pertemuan 17 Matakuliah : J0134/ Manajemen Strategik Tahun : 2006 ANALISIS DAN SELEKSI STRATEGI Pertemuan 17

Nature of Strategy Analysis & Choice Penetapan LTO (Long Term Objectives) Penetapan strategi alternative Seleksi strategi Alternative strategi terbaik adalah alternative strategi untuk mencapai misi dan tujuan Dalam perumusan alternatif strategi: dibutuhkan partisipasi seluas mungkin pihak

Alternative Strategies Derive From -- Vision Mission Objectives External audit Internal audit Past successful strategies Participation in generating alternative strategies should be as broad as possible

Stage 2: The Matching Stage Stage 3: The Decision Stage Comprehensive Strategy-Formulation Framework Stage 1: The Input Stage Stage 2: The Matching Stage Stage 3: The Decision Stage

Internal Factor Evaluation Matrix (IFE) Stage 1: The Input Stage External Factor Evaluation Matrix (EFE) Competitive Profile Matrix (CPM)

Stage 2: The Matching Stage SWOT Matrix SPACE Matrix Stage 2: The Matching Stage BCG Matrix IE Matrix Grand Strategy Matrix

Quantitative Strategic Planning Matrix (QSPM) Stage 3: The Decision Stage

Stage 3: The Decision Stage Stage 1: The Input Stage Merupakan info input dasar bagi tahap berikutnya (Matching & Decision Stage) Strategist perlu melakukan kuantifisir secara subyektif pada tahap awal ini Penilaian secara intuitif sangat diperlukan Stage 2: The Matching Stage Pemadanan/pencocokan antara sumber daya & skill internal dengan peluang & risiko dari faktor eksternal Stage 3: The Decision Stage QSP Matrix – suatu teknik yang didesain untuk menentukan daya tarik relatif dari alternatif tindakan yang feasible

SWOT Matrix Komponen Matrix -- 4 tipe strategi – Strengths Weaknesses Opportunities Threats 4 tipe strategi – Strengths-Opportunities (SO) Weaknesses-Opportunities (WO) Strengths-Threats (ST) Weaknesses-Threats (WT)

SO Strategies Strengths Weaknesses Opportunities Threats SWOT Use a firm’s internal strengths to take advantage of external opportunities SO Strategies

Strengths Weaknesses Opportunities WO Strategies Strengths Weaknesses Opportunities Threats SWOT Improving internal weaknesses by taking advantage of external opportunities WO Strategies

Strengths Weaknesses Opportunities ST Strategies Strengths Weaknesses Opportunities Threats SWOT Use a firm’s strengths to avoid or reduce the impact of external threats ST Strategies

Strengths Weaknesses Opportunities WT Strategies Strengths Weaknesses Opportunities Threats SWOT Defensive tactics aimed at reducing internal weaknesses & avoiding environmental threats WT Strategies

SWOT Matrix Leave Blank Strengths – S List Strengths Weaknesses – W List Weaknesses Opportunities – O List Opportunities SO Strategies Use strengths to take advantage of opportunities WO Strategies Overcoming weaknesses by taking advantage of opportunities Threats – T List Threats ST Strategies Use strengths to avoid threats WT Strategies Minimize weaknesses and avoid threats

Matching Key Factors to Formulate Alternative Strategies Key Internal Factor Key External Factor Resultant Strategy Develop a new employee benefits package = Strong union activity (threat) + Poor employee morale (weakness) Develop new products for older adults Decreasing numbers of young adults (threat) Strong R&D (strength) Pursue horizontal integration by buying competitor's facilities Exit of two major foreign competitors form the industry (opportunity) Insufficient capacity (weakness) Acquire Cellfone, Inc. 20% annual growth in the cell phone industry (opportunity) Excess working capacity (strength)

SWOT Matrix Brand X, Electronic Household Kekuatan: 1.Brand Image kuat 2.Kualitas tinggi 3.Manajemen solid Kelemahan: 1.Harga mahal 2.Ketergantungan pasokan dr LN 3.Produk kurang inovativ Peluang: 1.Populasi besar 2.Naiknya disposable income keluarga 3.Teknologi ramah lingk 1.Perluasan pasar pd wilayah yg blm dijangkau (s1,o1) 2.Inovasi produk ramah lingkungan (s2,o3) 1.Inovasi produk pd segmen lapis 2 (o2,w1,w3) 2.Inovasi produk ramah lingkungan (o3,w3) Ancaman: 1.Masuknya brg elektronik Cina dgn harga murah 2.Fluktuasi kurs 3.Ancaman menipisnya ozon 1.komunikasi& edukasi pasar akan kualitas tinggi (t1,s2) 2.Integrasi kebelakang,utk mengamankan pasokan dr LN (s3,t2) 1.Perluasan lini produk dgn harga murah (w1,t1) 2.Inovasi produk non Freon (w3,t3) 3.Integrasi kebelakang (w2,t2)