MANAJEMEN STRATEJIK Strategic Management DEFINISI sekumpulan keputusan dan tindakan yang menghasilkan perumusan (formulasi) dan pelaksanaan (implementasi) rencana-rencana yang dirancang untuk mencapai sasaran-sasaran perusahaan (Pearce & Robinson) suatu proses menentukan tujuan jangka panjang organisasi, membuat keputusan dan mengalokasikan sumber daya untuk mencapai tujuan organisasi (Stewart Howe) p r o s e s . . . . .

Siapa yang bertanggungjawab terhadap penyusunan perencanan stratejik ?

08 09 10 11 2030 2020 Visi

PROSES MANAJEMEN STRATEJIK

PROSES MANAJEMEN STRATEJIK HILL & JONES Management Strategic An Integrated Approach

Implementasi Strategy TUJUAN Analisis Eksternal Kesempatan & Ancaman Analisis Internal Kekuatan & Kelemahan SWOT Pilihan Strategi Tkt. Fungsional Tkt. Business Tkt. Global feedback Tkt. Korporasi Implementasi Strategy Design Struktur Organisasi Matching Strategy, struktur & Kontrol Design sistem pengawasan Managing Strategic Change

JOHN ARGENTI Practical Corporate Planning

Alternative Strategies Form Planning Team Objectives and targets Forecasts and Gaps Strengths and Weaknesses Threats and Opportunities Alternative Strategies Selected Strategies Evaluation Action Plans Monitoring

PEARCE – ROBINSON STRATEGIC MANAGEMENT Formulation, Implementation and Control

Strategic Analysis and Choice SM Model Company Mission, Social Resp., and Ethics External Env. (Remote, Industry Operating) Internal Analysis Possible ? Desired ? Strategic Analysis and Choice Long-term Objectives Generic and Grand Strategies Short-term Objectives Functional Tactics Policies Organizational Structure, And Culture Strategic Control, Innovation Major Impact Minor Impact

FRED & FORREST R. DAVID

Strength Weakness Opportunity Threat SWOT ANALYSIS Strength Weakness Opportunity Threat

Bourgeois III overcome weaknesses grow restructure diversify Numerous environmental opportunities overcome weaknesses grow Critical internal weaknesses Substantial Internal strengths restructure diversify Major Environmental threats

Hirarki (jenjang) pengambilan keputusan Alternatif 1 Tingkat Korporasi/bisnis Strategy Produksi - Operasi / Litbang Strategy Keuangan/ Akunting Strategy Pemasaran Strategy Hubungan Karyawan Tingkat fungsional

Alternatif 2 Tingkat Korporasi Tkt. Korporasi BISNIS 1 BISNIS 2 BISNIS 3 Tkt. bisnis Strategy Produksi - Operasi / Litbang Strategy Keuangan/ Akunting Strategy Pemasaran Strategy Hubungan Karyawan Tkt. Fungsional