Model of Consumer Behavior PPs – MM FE - Manajemen Universitas Muhammadiyah Malang Bamisha

Model of Consumer Behavior by Philip Kotler Marketing Stimuli Product Price Place Promotion Other Stimuli Economic Technological Political Cultural Buyer’s Characteristic Cultural Social Personal Psychological Buyer’s Decision Process Problem recognition Information search Evaluation of alternatives Purchase decision Postpurchase behavior Buyer’s Decision Product choice Brand choice Dealer choice Purchase timing Purchase amount Bamisha

Major Factors Influencing Buyer Behavior Cultural Factors Social Factors Personal Factors Psychological Factors Bamisha

Cultural Factors Culture Sub Culture Social Class Bamisha

Social Factors Reference Groups Family Roles and Status Bamisha

Personal Factors Age and stage in the Life Cycle Occupation and Economic Circumstance Lifestyle Personality and Self Concept Bamisha

Psychological Factors Motivation Perception Learning Beliefs and Attitudes Bamisha

Model of Consumer Behavior by Henry Assael Feedback To Consumer The Individual Consumer Consumer Decision Making Consumer Response Environmental Influences Feedback to Environment Development of Marketing Strategies Bamisha

The Individual Consumer Feedback Stimuli Information Processing The Consumer Response Decision Making Consumer Thought Perceptions Attitudes Benefits Consumer Characteristic Demographics Personality Life Cycle Bamisha

The Individual Consumer Consumer Thought Variables Perceptions Attitudes Benefits Consumer Characteristic Demographics Personality Lifestyle Bamisha

Environmental Influences Stimuli The Consumer Response Culture Face to Face Groups Situational Determinant Cultural Values Subcultural Influences Cross Cultural Influences Reference Groups Family Bamisha

Environmental Influences Culture Cultural Values Sub Cultural Cross Cultural Face to Face Groups References Groups Family Situational Determinants Bamisha

Major Factors Influencing Buyer Behavior by Schiffman & Kanuk The Consumer as an Individual Consumer in their Social and Cultural Settings Bamisha

The Consumer as an Individual Consumer Need and Motivation Personality Consumer Perception Learning and Consumer Involvement The Consumer Attitudes Communication and Persuasion Bamisha

Consumer in their Social and Cultural Settings Group Dynamics and cultural Settings Family Social Class Culture Sub Cultural Cross Cultural Bamisha

Major Factors Influencing Buyer Behavior Howard & Seth Exogenous Variables Hypothetical Construct Bamisha

Exogenous Variables Culture Social Class Ciri-ciri Kepribadian Pengaturan Organisasi masyarakat Time Status Keuangan Bamisha

Hypothetical Construct Perceptions Learning Attitudes Bamisha

Major Factors Influencing Buyer Behavior by Engel, Kollat & Blackwell Lingkungan Perbedaan individu Proses Psikologis Bamisha

Lingkungan Budaya Kelas Sosial Pengaruh Pribadi Keluarga Situasi Bamisha

Perbedaan individu Sumber Daya Konsumen Motivasi dan Keterlibatan Pengetahuan Sikap Kepribadian, Gaya Hidup dan Demografi Bamisha

Proses Psikologis Pengolahan Informasi Pembelajaran Perubahan Sikap/ Perilaku Bamisha

Major Factors Influencing Buyer Behavior by Kerby Person Factors Social Factors Bamisha

Person Factors Persepsi Sikap Belajar Kepribadian Perhatian Daya Ingat Keterbatasan Ekonomi Bamisha

Social Factors Persaingan Tingkat Sosial Kelompok Anutan Liingkungan Budaya Bamisha

Major Factors Influencing Buyer Behavior by Fransesco Nicosia Stimulus akan menghasilkan Perception Learning Output Exogenous Variables Kepribadian Posisi Ekonomis keluarga Bamisha