Presentasi berjudul: "Seminar Pemasaran Segmenting, Targeting and Positioning."— Transcript presentasi:
Seminar Pemasaran Segmenting, Targeting and Positioning
Steps in Market Segmentation, Targeting, and Positioning 1.Identify segmentation variables and segment the market 2.Develop profiles of resulting segments Market Segmentation 3. Evaluate attractiveness of each segment 4. Select the target segment(s) Market Targeting 5. Identify possible positioning concepts for each target segment 6. Select, develop, and communicate the chosen positioning concept Market Positioning
Segment Marketing Targeting a group of customers who share a similar set of needs and wants.