Strategi Pengelolaan Usaha Perjalanan Wisata

Presentasi berjudul: "Strategi Pengelolaan Usaha Perjalanan Wisata"— Transcript presentasi:

1 Strategi Pengelolaan Usaha Perjalanan Wisata

2 Uraian Silabus Pertemuan Uraian Pokok Bahasan 1
Penjelasan Silabus dan Pendahuluan 2 Pengantar Bisnis Perjalanan Wisata 3 Komponen Produk Perjalanan Wisata 4 Dasar Penyusunan Taylor Made Tour 5 Penyusunan Taylor Made Tour dengan FOC 6 Penyusunan Outbound Tour dengan FOC 7 Dasar Penyusunan Ready Made Tour 8 UTS

3 Tujuan Perkuliahan Mahasiswa memahami konsep umum Intermediary Business Mahasiswa mengetahui fenomena bisnis dan arah perkembangan usaha perjalanan wisata di Indonesia

4 Traveler Generating Region Tourist Destination Region
The Tourism System Departing Travelers Traveler Generating Region Tourist Destination Region Transit Route Region ReturningTravelers Weaver & Opperman (2000)

5 Tipe-tipe Perusahaan Perjalanan
Wholesaler Tour Operator Travel Agent Sub Agent e – Agent Travel Consultant

6 Modern Tours & Travel Business (Thomas Cook)
An Inclusive, pre paid, one-fee structure that covered transportation, accommodation, guides, food and other goods and services Organized itineraries Based on Rigid Time Schedules Uniform Products of a highly professional quality Affordable prices, made possible by the economies of scale through large customer volumes

7 assemble and distribute the package to the consumer
How tour operators link the elements of a holiday together to produce, assemble and distribute the package to the consumer Supply Transport Companies Tourist Services Accomodation Providers Packaging of elements into a product by a tour operator Corporate Direct Selling Internet Call Centre Virtual agency through online travel company/teletext Intermediaries Travel Agent Demand Customer /Tourist Page, Stephen (2007)

8 The Future of Travel Retailing
Tourism Suppliers Business to consumer Business to consumer e-tailers e-tailers Low-cost Travel Competition and substitution of retailing channels The Consumer Tour Operator, DS online/phone Direct Selling Direct Selling Travel Agents (Virtual) Travel Agents (Virtual) Tourism Suppliers Existing information communication technologies Future information communication technologies Page, Stephen (2007)