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Strategi Pengelolaan Usaha Perjalanan Wisata. Uraian Silabus PertemuanUraian Pokok Bahasan 1Penjelasan Silabus dan Pendahuluan 2Pengantar Bisnis Perjalanan.

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Presentasi berjudul: "Strategi Pengelolaan Usaha Perjalanan Wisata. Uraian Silabus PertemuanUraian Pokok Bahasan 1Penjelasan Silabus dan Pendahuluan 2Pengantar Bisnis Perjalanan."— Transcript presentasi:

1 Strategi Pengelolaan Usaha Perjalanan Wisata

2 Uraian Silabus PertemuanUraian Pokok Bahasan 1Penjelasan Silabus dan Pendahuluan 2Pengantar Bisnis Perjalanan Wisata 3Komponen Produk Perjalanan Wisata 4Dasar Penyusunan Taylor Made Tour 5Penyusunan Taylor Made Tour dengan FOC 6Penyusunan Outbound Tour dengan FOC 7Dasar Penyusunan Ready Made Tour 8UTS

3 Tujuan Perkuliahan Mahasiswa memahami konsep umum Intermediary Business Mahasiswa mengetahui fenomena bisnis dan arah perkembangan usaha perjalanan wisata di Indonesia

4 The Tourism System Traveler Generating Region Tourist Destination Region Departing Travelers ReturningTravelers Transit Route Region Weaver & Opperman (2000)

5 Tipe-tipe Perusahaan Perjalanan Wholesaler Tour Operator Travel Agent Sub Agent e – Agent Travel Consultant

6 Modern Tours & Travel Business (Thomas Cook) An Inclusive, pre paid, one-fee structure that covered transportation, accommodation, guides, food and other goods and services Organized itineraries Based on Rigid Time Schedules Uniform Products of a highly professional quality Affordable prices, made possible by the economies of scale through large customer volumes

7 Transport Companies Supply Tourist Services Accomodation Providers Corporate Direct Selling Internet Call Centre Virtual agency through online travel company/teletext Travel Agent Customer /Tourist IntermediariesDemand Packaging of elements into a product by a tour operator Page, Stephen (2007) How tour operators link the elements of a holiday together to produce, assemble and distribute the package to the consumer

8 The Future of Travel Retailing Tourism Suppliers The Consumer e-tailers Low-cost Travel Business to consumer Direct Selling Travel Agents (Virtual) Tour Operator, DS online/phone Existing information communication technologies Future information communication technologies Page, Stephen (2007) Competition and substitution of retailing channels Direct Selling Business to consumer Travel Agents (Virtual) e-tailers


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