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Competitive Advantage. Market Base Strategy Vs Resources Base Strategy.

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Presentasi berjudul: "Competitive Advantage. Market Base Strategy Vs Resources Base Strategy."— Transcript presentasi:

1 Competitive Advantage

2 Market Base Strategy Vs Resources Base Strategy

3 Market Attractiveness Market Based Strategy Menyangkut posisi perusahaan dalam struktur industri dan menekankan strategi perusahaan yang fokus pada lingkungan di mana perusahaan beroperasi…..Outside –in perspective (external) Mengidentifikasi dan memilih dimensi kompetitif Mendapatkan posisi yang menarik dalam industri Memilih kombinasi pasar produk a company analyzes the industry structure and according to the structure it creates its structure and strategy for effective positioning in the industry. (Porter.1980;1985)

4 Porter’s Five Forces Model

5

6 Resource Based Strategy Resource Available: Tangibles, Intangibles &HR Mengidentifikasi dan menekankan pentingnya penguasaaan atas sumber daya dalam mencapai keunggulan kompetitif

7 Resource Based Strategy Resource Available: Tangibles, Intangibles &HR Valuable: sumber daya harus dapat meningkatkan efisiensi dan efektifitas perusahaan Rare: sumber daya ini termasuk langka dan dikuasi oleh perusahaan dalam jumlah besar Imperfectly imitable: susah untuk ditiru Non-Subtituable: tidak ada barang pengganti untuk sumber daya ini Barney: 1991 ;2007

8 Competitive Advantage Efficiency and the Experience Curve

9 Value Chain Analysis Value Chain analysis by Michael Porter (1995) Reduce costs Increase your competitiveness Improve your market share Reduce costs Increase your competitiveness Improve your market share

10 Value Chain & Competitive Advantage Value Chain Generic Strategy

11 Value Chain Analysis Co Creator Just in Time- strategic alliance - Outsourching

12 Competitive Advantage Generic Strategy Resources, Capabilities & Core Competencies Culture Trust Human Resources Information Tech Vertical integration Corporate diversification Merger- acquitition – strategic alliance

13 Competitive Advantage Chan W Kim. Blue Ocean Strategy

14 Generic Strategy STUCK IN THE MIDDLE Incompatibility between strategy and environment

15 Overall Cost Leadership 1. produce the same/better quality at less cost than anyone else. Enjoy greater profits or - in a price war - stay in the market, profitably, with reduced prices. 2. This may revolutionize a firm where industry competition has been sluggish. Competitors may be ill-prepared - mentally, economically, operationally - to minimize costs e.g. steel, retail banking, lager, an in-patient day. Differentiation - implies a better/different product/service (or perceived as different) from others. With differentiated quality as the target - do we ignore costs? Quality imperatives demand a strategy equating the product with "desirable" quality standards. Differentiation can earn above average profits even in slow growth or declining market. Market Niche/Segmentation - focusing on a section or group of the buying public or a segment of a product line or an area of a geographic market Generic Strategy


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