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1 ANALISIS DAN SELEKSI STRATEGI Pertemuan 17 Matakuliah: J0134/ Manajemen Strategik Tahun: 2006.

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Presentasi berjudul: "1 ANALISIS DAN SELEKSI STRATEGI Pertemuan 17 Matakuliah: J0134/ Manajemen Strategik Tahun: 2006."— Transcript presentasi:

1 1 ANALISIS DAN SELEKSI STRATEGI Pertemuan 17 Matakuliah: J0134/ Manajemen Strategik Tahun: 2006

2 2 Penetapan LTO (Long Term Objectives) Penetapan strategi alternative Seleksi strategi Alternative strategi terbaik adalah alternative strategi untuk mencapai misi dan tujuan Dalam perumusan alternatif strategi: dibutuhkan partisipasi seluas mungkin pihak Nature of Strategy Analysis & Choice

3 3 Vision Mission Objectives External audit Internal audit Past successful strategies Alternative Strategies Derive From -- Participation in generating alternative strategies should be as broad as possible

4 4 Comprehensive Strategy-Formulation Framework Stage 1: The Input Stage Stage 2: The Matching Stage Stage 3: The Decision Stage

5 5 Internal Factor Evaluation Matrix (IFE) External Factor Evaluation Matrix (EFE) Competitive Profile Matrix (CPM) Stage 1: The Input Stage

6 6 SWOT Matrix SPACE Matrix BCG Matrix IE Matrix Grand Strategy Matrix Stage 2: The Matching Stage

7 7 Stage 3: The Decision Stage Quantitative Strategic Planning Matrix (QSPM)

8 8 Stage 1: The Input Stage Merupakan info input dasar bagi tahap berikutnya (Matching & Decision Stage) Strategist perlu melakukan kuantifisir secara subyektif pada tahap awal ini Penilaian secara intuitif sangat diperlukan Stage 2: The Matching Stage  Pemadanan/pencocokan antara sumber daya & skill internal dengan peluang & risiko dari faktor eksternal Stage 3: The Decision Stage  QSP Matrix – suatu teknik yang didesain untuk menentukan daya tarik relatif dari alternatif tindakan yang feasible

9 9 SWOT Matrix Komponen Matrix -- Strengths Weaknesses Opportunities Threats 4 tipe strategi – Strengths-Opportunities (SO) Weaknesses- Opportunities (WO) Strengths-Threats (ST) Weaknesses-Threats (WT)

10 10 SO Strategies Use a firm’s internal strengths to take advantage of external opportunities SO Strategies Strengths Weaknesses Opportunities Threats SWOT

11 11 WO Strategies Improving internal weaknesses by taking advantage of external opportunities WO Strategies Strengths Weaknesses Opportunities Threats SWOT

12 12 ST Strategies Use a firm’s strengths to avoid or reduce the impact of external threats ST Strategies Strengths Weaknesses Opportunities Threats SWOT

13 13 WT Strategies Defensive tactics aimed at reducing internal weaknesses & avoiding environmental threats WT Strategies Strengths Weaknesses Opportunities Threats SWOT

14 14 SWOT Matrix Leave Blank Strengths – S List Strengths Weaknesses – W List Weaknesses Opportunities – O List Opportunities SO Strategies Use strengths to take advantage of opportunities WO Strategies Overcoming weaknesses by taking advantage of opportunities Threats – T List Threats ST Strategies Use strengths to avoid threats WT Strategies Minimize weaknesses and avoid threats

15 15 Develop a new employee benefits package = Strong union activity (threat) + Poor employee morale (weakness) Develop new products for older adults = Decreasing numbers of young adults (threat) +Strong R&D (strength) Pursue horizontal integration by buying competitor's facilities = Exit of two major foreign competitors form the industry (opportunity) + Insufficient capacity (weakness) Acquire Cellfone, Inc.= 20% annual growth in the cell phone industry (opportunity) + Excess working capacity (strength) Key Internal FactorKey External FactorResultant Strategy Matching Key Factors to Formulate Alternative Strategies

16 16 SWOT Matrix Brand X, Electronic Household Kekuatan: 1.Brand Image kuat 2.Kualitas tinggi 3.Manajemen solid Kelemahan: 1.Harga mahal 2.Ketergantungan pasokan dr LN 3.Produk kurang inovativ Peluang: 1.Populasi besar 2.Naiknya disposable income keluarga 3.Teknologi ramah lingk 1.Perluasan pasar pd wilayah yg blm dijangkau (s1,o1) 2.Inovasi produk ramah lingkungan (s2,o3) 1.Inovasi produk pd segmen lapis 2 (o2,w1,w3) 2.Inovasi produk ramah lingkungan (o3,w3) Ancaman: 1.Masuknya brg elektronik Cina dgn harga murah 2.Fluktuasi kurs 3.Ancaman menipisnya ozon 1.komunikasi& edukasi pasar akan kualitas tinggi (t1,s2) 2.Integrasi kebelakang,utk mengamankan pasokan dr LN (s3,t2) 1.Perluasan lini produk dgn harga murah (w1,t1) 2.Inovasi produk non Freon (w3,t3) 3.Integrasi kebelakang (w2,t2)


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