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Class of Marketing E – 38 Graduate Program of Management and Business Master of Management Bogor Agricultural University.

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Presentasi berjudul: "Class of Marketing E – 38 Graduate Program of Management and Business Master of Management Bogor Agricultural University."— Transcript presentasi:

1 Class of Marketing E – 38 Graduate Program of Management and Business Master of Management Bogor Agricultural University

2 Lecture Notes based on book by Ujang Sumarwan, Agus Djunaidi, Aviliani, H.C. Royke Singgih, Jusup Agus Sayino, Rico R. Budidarmo, Sofyan Rambe, “Pemasaran Strategik : Strategik untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai Bagi Pemegang Saham”, Jakarta, Inti Prima blog.mb.ipb.ac.id

3 Sumarwan, U., Achmad Fachrodji, Adman Nursal, Arrissetyanto Nugroho, Erry Ricardo Nurzal, Ign Anung Setiadi, Suharyono, Zeffry Alamsyah. Cetakan ke “Pemasaran Strategik : Perspektif Value Based Marketing dan Pengukuran Kinerja, Bogor, IPB Press


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